EDmarket Chairman Tom Green and EDexpo Planning Committee Chairman Kent Brings recently shared new strategies to transform EDexpo into an industry event that strengthens the dealer channel and delivers great value to all participants. Webinars for both dealers and exhibitors explain the following new initiatives:
Technology sales don’t require selling things to people, because they mostly buy it from businesses after online research and often after following the direction of thought leaders and subject matter experts. This guidance is sought out online places like Facebook and LinkedIn Groups.
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