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Omnichannel Marketing: Beyond the Hype

Shilpa Marano
Speaker: Shilpa Marano Co-founder at Silver Kite, Inc.
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Steve Weber
Speaker: Steve Weber Co-founder at Silver Kite, Inc.
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With hundreds of articles being written about omnichannel every year, the concept can seem like it's just hype. But some merchants have had real success, driving customers to expect integrated shopping experiences everywhere they shop. In this presentation, we will break omnichannel down into consumable components to help you design and build your own omnichannel strategy.

Learning Objectives:

  1. Understand what customers expect from merchants
  2. Learn to identify good/bad omnichannel experiences
  3. Define the three levels of omnichannel
  4. Identify the key components needed to address each layer of omnichannel

Title: Omnichannel Marketing: Beyond the Hype
Date: Wednesday, June 05, 2019
Time: 2:00 PM to 3:00 PM (EST)
Field of Study: Marketing
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