Winter 2025 Registration Now Open!

Program Overview

The Solomon Coyle Sales Leadership Program empowers EDmarket Member Dealer & Manufacturer sales leaders to cultivate teams that fuel growth and enhance profitability. By providing them with the skills and strategic insight to influence critical sales metrics, the program ensures that sales teams surpass organizational goals and achieve impactful results.

This 14-week hybrid course provides a comprehensive blend of synchronous and asynchronous learning, offering a distinctive opportunity for collaborative advancement and mutual answerability.

Program Highlights
Participants will explore topics critical to leading an effective sales organization, including:
  • Sales Leadership vs. Sales Management
  • Distributor Economics
  • Strategy and Culture
  • Talent Acquisition & Compensation
  • Mentoring & Coaching

Why This Program Stands Out
Based on Solomon Coyle's extensive industry research, the program offers a unique combination of strategic insights, practical tools, and a clear roadmap for implementing change.
Curriculum Sneak Peek

Here's a session-by-session quick peek at the curriculum. Click topic to see session outlines.

  • Welcome
  • ssss
  • Meet Your Accountability Partner
  • Sales Leadership Self-Assessment Survey

  • Sales Leadership vs. Sales Management
  • Growth Mindset: The Foundation of Sales Leadership
  • Welcome to Commercial Interiors, Inc.

  • Introduction to Distributor Economics
  • Distributor Models
  • Analyzing Installed Margin

  • Quote-to-Invoice Process
  • Analyzing Sales' Impact on the QTI Process
  • Applying the Quote-to-Invoice Process in Sales

  • Sales Strategy
  • Embracing Digital Transformation
  • Distinguishing Sales Strategy from Tactics

  • Defining a Healthy Sales Culture
  • Sales Culture Case Study
  • CRM Strategies

  • Managing the Sales Process
  • Mastering Sales Management
  • Aligning Seller Activities with the Buyer's Journey
  • Aligning Sales Methodology with the Sales Process

  • State of the Industry Webinar
  • Industry Impact Assessment

  • The Commodity Curve and Your Unique Value Proposition
  • Digital Marketing: From Basics to Brilliance
  • Digital Marketing and the Customer Journey
  • Emerging Trends

  • Building a High-Performing Sales Team
  • Compensation Philosophy, Plans and Trends

  • Sales Roles, Models, and Staff Expenses
  • Hiring Criteria

  • Developing and Retaining Talent
  • A Commitment to a Coach

  • Mentoring and Coaching
  • Training, Development, and Retention

  • Metrics, Setting SMART Goals, and Accountability
  • Creating a Scorecard

  • Final Check-In
  • Sales Leadership Self-Assessment
Registration and Onboarding

EDmarket Members Only: $4,500 (per individual)         Nonmembers: N/A

Registered participants will receive reference materials and onboarding instructions at least one to two weeks before class commencement.

Don't delay: Classes start Wednesday, February 26, 2025

Grow your business sustainably. Protect the bottom line.

EDmarket has partnered with SolomonCoyle to offer a special education program developed just dealers and manufacturers who serve education markets or who manage business lines that include education customers.

Sales Leadership Program
Course Includes
  • Synchronous and asynchronous learning delivered via Microsoft Teams for easy access.
  • Session handouts and workbooks plus forms, checklists and other professional tools.
  • Tests along the way plus a final exam provide feedback on the attendee's understanding of the material.
  • Certificate of Completion issued by SolomonCoyle to individuals who fulfill the program requirements.
Not Yet a Member?

Join today and register today for this course (exclusively for EDmarket members) before the class is filled.




Questions?

support@solomoncoyle.com