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Using the Genius of Play and Integrated Communications to Engage Millennial Families

Using the Genius of Play and Integrated Communications to Engage Millennial Families
Speaker: Anna Yudina, Director of Marketing Initiatives, The Toy Association
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Flexibility on the Cheap: A New Student-Centered Approach to Classroom Design
Speaker: Jackie Retzer, Assistant Manager, Marketing Communications
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The Genius of PlayTM is an initiative by The Toy AssociationTM with the mission to raise awareness of play's critical role in child development and encourage families to play more. Since its national launch in the United States in 2015, the Genius of Play integrated communications have reached millions of families by using the viral power of social media, activating influencers and experts, leveraging partnerships with other like-minded organizations and designing innovative content and resources for today's busy families. This webinar will demonstrate how research and facts can be successfully turned into effective communication strategies to reach and engage millennial parents, including best practices for utilizing social media, public relations and other tactics. We will also review The Genius of Play electronic tools available to retailers and other resources the program offers.

Presenters: Anna Yudina, Director of Marketing Initiatives, The Toy AssociationTM and Jackie Retzer, Assistant Manager, Marketing Communications

Title: Using the Genius of Play and Integrated Communications to Engage Millennial Families
Date: Wednesday, January 31, 2017
Time: 2:00 p.m. EST
Price: Members: FREE
Non-Members: $29
Field of Study: Educational Design
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